Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners or individuals) for driving traffic, leads, or sales to their products or services. Essentially, affiliates promote a company’s products using unique tracking links, and they earn a commission for each successful action, such as a sale or a lead, resulting from their efforts.

Here a how affiliate marketing typically works:

1. Affiliate Programs

Companies set up affiliate programs where they provide affiliates with a unique tracking link or code.

These programs can be managed in-house by the company or through third-party networks (e.g., ShareASale, ClickBank, or Amazon Associates).

2. Affiliate Promotion

Affiliates promote the company’s products via different online platforms such as blogs, social media, YouTube, email marketing, and more.

• They may use content marketing, paid ads, or organic SEO to drive traffic to their affiliate links.

3. Tracking and Referrals

âWhen a user clicks on an affiliate’s link and takes an action (such as purchasing a product or signing up for a service), the action is tracked using cookies or unique referral IDs.

4. Earnings

🔑 Affiliates earn commissions based on the specific agreement with the business. This could be

🔑 Pay-Per-Sale (PPS): Affiliate earns a commission when a sale is made.

🔑Pay-Per-Click (PPC): Affiliate earns a fee when someone clicks on the affiliate link, regardless of whether they make a purchase.

🔑Pay-Per-Lead (PPL): Affiliate earns a commission when a lead (like signing up for a newsletter or filling out a form) is generated.